20 May - PHOENIX 7 is excited to announce its participation in BetConstruct's B.F.T.H. Arena Awards this year.

The B.F.T.H. Arena platform celebrates innovation and excellence in the iGaming industry, bringing together both established names and emerging stars to showcase their latest advancements and creative efforts.

We are proud to submit our latest game, Sakura Fantasia, for this contest. For our brand motif, we chose "Mr. First" from four options, perfectly embodying the spirit of our game.

Our Business Development Executive, Nvard Ter-Minasyan, recently discussed our entry and the awards with BetConstruct: "As PHOENIX 7 has a development team in Japan, we wanted to combine Mr. First with the most iconic Japanese symbol—the Sakura, or cherry blossom. Sakura symbolizes vitality and vibrancy, matching Mr. First's vibe perfectly. The game revolves around Mr. First traveling to Japan and enjoying cherry blossoms."

Nvard added, "From our perspective, visual elements are crucial in creating an immersive gaming experience and facilitating storytelling. We did our best to give players the most immersive experience possible with Sakura Fantasia."

The winners of the B.F.T.H. Arena Awards will be announced between July 1st and July 4th, 2024. Stay tuned for updates and join us in celebrating this milestone!